SPAM Resources From Spur Digital
SPAM Resources From Spur Digital
Here you will find links and an overview of how spam affects business and consumers alike.
Overview
Spam is becoming a problem for consumers and marketers alike. For consumers, Spam is a nuisance that doesn't seem to go away (and is not likely to in the near future). For marketers, the backlash against Spam makes it harder to deliver your message to your customers. If not addressed, the adverse impact can be substantial.
These days, companies are increasingly relying on email to communicate news and announcements, promote special offers and build their brand. The problem is that for more and more companies, email marketing is becoming more of a liability than an asset. What?s worse is that most do not know it.
While most executives are aware of backlash against spam, few make a concerted effort to make sure their company is protecting itself, both legally and business-wise. Instead, they proceed with poorly-planned email campaigns that at best have mediocre results, and at worst may upset customers, erode their brand or cause the company to incur legal risk.
If business executives are not concerned about upsetting customers, being blacklisted or breaking the new spam law, they soon will be. As the national backlash against spammers grows and lawmakers try to fix the problem through legislation, email can become more of a liability than an asset. Companies need to address the issue sooner (vs. later) to avoid costly mistakes that will increase the business and legal risks they face.
As a full-service email marketing solution provider, Spur Digital is dedicated to helping clients manage this problem and mitigate risk of email marketing. Since our founding, we have helped numerous clients ensure that their email marketing program remains a business asset, not a liability.
Learn how Spur Digital can help you minimize risk of your email marketing program
White Paper
Tailoring E-Mail Promotions To Fit The New Spam Rules (pdf)
Articles
CAN-SPAM Act of 2003 Brings Challenges and Risks to Business (pdf)
What the Spam Law Means to Your Business: New Challenges and Risks (pdf)
Frequently Asked Questions (FAQs): How the new Spam law affects you!
- Where does all the spam come from?
- How do spammers get my address?
- Should I or shouldn't I unsubscribe to unsolicited email?
- What is the CAN SPAM Act of 2003?
- Will I see less spam because of it?
- How can I reduce the amount of spam I receive?
- What are the key aspects of CAN SPAM ACT?
- Will I see less spam because of it?
- Will we have a nationwide do-not-email registry?
- If my company uses email as a marketing tool, how will it be impacted?
- What should a company do to take precautions?
- What's in store for the future?
- How can I reduce the amount of spam I receive?
Radio Interview: How the Spam Law will impact consumers and companies
Listen to a brief interview with Spur Digital's President, Steve Latham, on the High Tech Texan weekly radio show.
Subject: How the Spam law will impact consumers and companies. (10 min)
CAN SPAM ACT 2003 (Dial up 56K Modem) CAN SPAM ACT 2003 (Broadband 256K DSL or Cable)