Spur Digital WINS TWO AMA CRYSTAL AWARDS
For Immediate Release
For More Information Contact
Clint Woods 713.627.2223
Compelling Campaigns, Bottom Line Results Generate Industry Recognition for
Full-Service Online Marketing Company
HOUSTON – May 23, 2005. Spur Digital, a Houston-based provider of online marketing solutions, recently won two prestigious Crystal Awards from the Houston chapter of the American Marketing Association. Recognized as one of the highest honors among marketing professionals, the Crystal Awards are awarded to those who deploy the most innovative and effective marketing campaigns. Spur Digital won both of its competitive categories, winning awards for Best Internet Advertisement and Best Internet Marketing Campaign.
The first Crystal Award Spur Digital received was for the best Internet Advertisement, recognizing the firm’s work for The Lasik Vision Institute. Spur Digital developed and implemented an Internet advertising strategy that utilized search engines to generate qualified, inbound leads for LVI. Spur Digital’s campaign was a phenomenal success, lowering LVI’s cost per lead by 80% over traditional media while improving the quality of each lead. Overall the campaign yielded $20 in revenue for every $1 spent.
“Spur Digital showed us a new way to grow our business and exceeded our expectations along the way,” said Jeff Dowdle, vice president of marketing for the LVI. “Search engine marketing is now a key component of our lead generation strategy.”
Spur Digital’s second Crystal Award was for the best Internet Marketing Campaign, which it planned and implemented on behalf of Southwest Airlines. Southwest Airlines engaged Spur Digital to create awareness and fortify the company’s brand through its business travel site called www.SWABIZ.com. By leveraging trusted third parties to promote SWABIZ using compelling e-mail marketing campaigns, Southwest has seen its return on investment grow to $50 in direct and indirect revenue for every $1 spent on their campaign.
“We were very pleased with the results from the Web marketing campaign Spur Digital designed and implemented for us,” said Carmen Hulbert, district marketing manager for Southwest Airlines. “In addition to producing great results, they managed all aspects for us and were great to work with.”
Steve Latham, founder and CEO of Spur Digital added, “Spur Digital has seen tremendous growth over the last year and we are extremely proud of the results we have been able to generate for our clients. These Crystal Awards provide further evidence that online marketing strategies are becoming increasingly important for companies that want to communicate with their customers in new and inventive ways.”
About Spur Digital
Spur Digital is a full-service Interactive Agency based in Houston , Texas . Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include search engine marketing, email marketing, online advertising and web analytics and Web ROI Measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.