Spur Digital Wins Five AMA Crystal Awards - Results-oriented approach recognized with wins in 5 of 6 interactive categories
HOUSTON, TX (June 11, 2007) – Spur Digital, Houston’s leading interactive marketing agency, won five prestigious Crystal Awards from the Houston chapter of the American Marketing Association. Recognized as one of the highest honors among marketing professionals, the Crystal Awards are awarded to those who deploy the most innovative and effective marketing campaigns.
For the 3rd year in a row, Spur Digital won the Crystals for Interactive Marketing Campaign and Interactive Advertisements. Spur expended its reach with 3 additional awards this year, winning 5 of 6 interactive categories. Crystals were won for the following:
- Multimedia Animation. The "Body Worlds" flash animation was created to promote the "Body Worlds 3" Exhibition for the Houston Museum of Natural Science. View the animation at Houstonbodyworlds3.spurdigital.com.
- Multimedia Internet Ads: The Body Worlds rich-media ads were created to promote the Body Worlds 3 exhibition across targeted online properties. Read the Body Worlds case study.
- Multimedia: Internet Marketing Campaign (Three Pieces or More). The highly successful H-E-B Pharmacy campaign was created to promote HEB’s online prescription renewals. Read the HEB case study.
- Multimedia: Email Newsletter.Spur won the Crystal for the Pro-Mark Drum Sticks e-newsletter. Spur redesigned the newsletter to deliver tailored content to each audiences based on preferences. Read the Pro-Mark case study.
- Most Improved Web Site: Spur won the Crystal based on the results that were achieved through the analysis, re-branding and redesign of www.TheRetirementPros.com. Reach the Retirement Pros case study.
"We were elated to win 5 of 6 interactive categories this year," said Steve Latham, CEO of Spur Digital. "We pride ourselves on our ability to generate compelling, measurable results for our clients. Because the Crystals emphasize results and Return On Investment, these are very special to us."
As the interactive agency for many leading brands, Spur takes a full-service approach to planning, managing, measuring and optimizing online marketing campaigns. In these award-winning campaigns, Spur showed the value of integrating all key functions including: planning, creative, media, broadcasting, reporting, analytics and optimization.
About Spur Digital
Spur Digital is a full-service Houston-based Interactive Agency. Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include web strategies, media planning, campaign management, ROI measurement, optimization, web analytics, search engine marketing and email marketing. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.