Spur Digital to Oversee Online Marketing for Tyrell, Inc.
For Immediate Release
For More Information Contact
Clint Woods 713.627.2223
Online Marketing Firm Selected by Tyrell, Inc. to Promote its Zeno Acne-Clearing Device
HOUSTON – July 15, 2005-- Spur Digital, a Houston-based provider of online marketing solutions, has been selected as online agency of record by Tyrell, Inc. In this capacity Spur Digital is responsible for developing and implementing the online marketing strategy to promote Tyrell’s line of skin treatment medical devices. Spur Digital is a full-service, online marketing firm specialized in integrating web campaigns with traditional marketing and getting measurable results. Spur delivers online marketing strategies that drive sales and build brand awareness, and employs web-based tracking tools to measure effectiveness and dynamically refocus the campaign.
“We selected Spur Digital to develop our online marketing strategy for Zeno.” said Lee Stranathan, VP-Marketing for Tyrell, Inc. “Zeno is an FDA-cleared over-the-counter treatment of mild to moderate inflammatory acne. We have a very large target market and the Web is an important channel for reaching consumers.. We chose Spur Digital because we need an effective online marketing strategy to promote Zeno in an efficient and measurable way”, said Stranathan.
“Companies know they need online marketing and a web site to support it. But as the web has evolved, so has the online consumer”, said Steve Latham, CEO of Spur Digital. “For Tyrell we are developing a focused, cost-effective online marketing strategy to reach sophisticated online consumers. Initially we are addressing Web site functionality, lead generation and online customer communications. We use web analytics to track and measure results and optimize results from our online marketing program.”
About Tyrell, Inc. and Zeno
Established in Houston , Texas , in September 2002, Tyrell, Inc. is the leading pioneer in a new category of home-based medical devices. Tyrell’s newest product, Zeno, is an electronic medical device that dramatically reduces the healing time of pimples by applying sustained heat therapy to destroy the bacteria that cause common acne. For more information on Zeno, visit www.myzeno.com.
About Spur Digital
Spur Digital is a full-service Interactive Agency based in Houston , Texas . Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include search engine marketing, email marketing, online advertising and web analytics and Web ROI Measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.
# # #