SPUR DIGITAL NAMED ONLINE AGENCY OF RECORD FOR JOHN DAUGHERTY REALTORS - To develop Interactive strategy for extending brand leadership in Houston
HOUSTON (January 2, 2007) - Spur Digital, a Houston-based provider of online marketing solutions, announced today its being selected Online Agency of Record for John Daugherty Realtors, one of Houston's top real estate firms. In its new role, Spur Digital is overseeing the strategy, re-development and marketing of www.JohnDaugherty.com.
Since 1967, John Daugherty, Realtors has been #1 in home sales in the Houston area's most sought-after neighborhoods and communities. Seeking to extend its brand to the Internet, John Daugherty retained Spur Digital to develop and execute an interactive marketing strategy to help position the company for continued growth.
"We are happy to have the opportunity to work with Spur Digital for our online marketing needs, as they are unsurpassed in their expertise and creativity. They are absolutely the right company to take us to the leading edge of technology, which allows us to work with our clients in the best manner possible. ," says Kim Perkins, VP of Marketing John Daugherty Realtors.
"John Daugherty is a great addition to our base of brand name clients. As Houston's residential real estate leader, John Daugherty is very well positioned to capitalize on the opportunities presented by the Web," stated Steve Latham, founder and CEO of Spur Digital. "We are very pleased to be selected as the company's online agency of record, and are excited about our new partnership. It should be a very exciting year for both of us".
Utilizing best practices and proven interactive strategies, Spur Digital will develop and execute an integrated online marketing program to attract and engage visitors on the John Daugherty Website www.johndaugherty.com.
About Spur Digital
Spur Digital is a full-service Houston-based Interactive Agency. Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include web strategies, media planning, campaign management, ROI measurement, optimization, web analytics, search engine marketing and email marketing. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.