Spur Digital Launches Program for SWA
HOUSTON, TEXAS - February 16, 2004 - Spur Digital today announced an online partner marketing campaign it developed for Southwest Airlines and The Houston Technology Center ("HTC"). The program offers HTC members and client companies special benefits from Southwest Airlines through a co-branded travel site.
"Southwest Airlines is very excited about this program and the resulting exposure to the Houston technology community. Southwest strives to provide unparalleled value to air travelers, and this program allows us to provide special offers to a very important audience," Carmen Hulbert, Southwest Airlines District Marketing Manager said. "We are thankful to Spur Digital for planning, executing and managing this innovative program."
"We created the program to help Southwest promote its Business Travel Site www.SWABIZ.com. As the flagship of Houston's business technology community, HTC is a great partner for Southwest. We're pleased we could create an online marketing program that offers compelling value to HTC members, the Houston Technology Center and Southwest Airlines," said Steve Latham, Founder and President of Spur Digital.
As an HTC client company, Spur Digital was uniquely positioned to arrange this partnership and has plans to announce similar programs with other Houston organizations in coming weeks.
"We always appreciate resources that will enable our members and client companies to conduct their business in the most efficient and effective manner," said Paul Frison, HTC's President and CEO. "Southwest Airlines is one of the best partners we could have hoped for and our members should benefit greatly from this program."
About Spur Digital
Spur Digital is a full-service Interactive Agency based in Houston , Texas . Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include search engine marketing, email marketing, online advertising and web analytics and Web ROI Measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.
About Southwest Airlines
Southwest Airlines (NYSE: LUV) is the nation's largest domestic carrier in terms of Customers boarded. The airline currently serves 59 airports in 58 cities in 30 states. Based in Dallas, Southwest currently operates nearly 2,800 flights a day with a fleet of 389 Boeing 737s with an average age of nine years -- one of the youngest pure jet fleets in the domestic airline industry. For more information about Southwest Airlines, please visit www.southwest.com. To learn more about Southwest's business travel Web site, please visit www.SWABIZ.com.
About the Houston Technology Center
Houston Technology Center is a business accelerator that incubates emerging technology companies. A non-profit 501 (c) (3) corporation, HTC helps Houston-based entrepreneurs grow their businesses by providing them with in-depth business guidance and access to capital and professional services. For more on the Houston Technology Center, call 713.658.1750 or visit www.houstontech.org.
###