Spur Digital Launches Campaign For Stage Stores: Interactive community site promotes Back to School
HOUSTON, TX (August 22, 2007) – Spur Digital, Houston’s leading interactive marketing agency, announced today the official launch of www.yourBTSlook.com, a Back-to-School micro-site for Stage Stores, a Houston-based national department store company operating under the retail brands of Bealls, Palais Royal, Peebles and Stage.
Spur Digital patterned the interactive micro-site www.yourBTSlook.com after a MySpace profile page to attract and engage back to school shoppers. Teen bloggers on the highly personalized site emphasize the importance of going back to school “in style” and that shopping at Stage Stores is not only cool, but also easy.
“Spur Digital has helped us develop many fun and inviting ways to engage our target audiences and keep them identified with our brands,” said Tom Kail, Stage’s Vice President of Marketing. “Teens can hang out on our site, read blogs, post their own comments, view pics and videos, and other interactive features. Plus, they can register to win Stage Stores gift certificates and a MacBook grand prize” added Maude Peters, Stage’s VP Creative Director.
“The Stage Stores back-to-school campaign utilizes social media to increase brand awareness and engage audiences in a compelling and measurable way” said Steve Latham, founder and CEO of Spur Digital. “Teens are interacting with the brand, entering the contest, posting comments and inviting friends at a very impressive rate. It’s been very exciting.”
About Stage Stores:
Stage Stores (NYSE: STS) brings nationally recognized brand name apparel, accessories, cosmetics and footwear for the entire family to small and mid-size towns and communities with over 660 stores in 33 states. The company operates under the Bealls, Palais Royal, and Stage names throughout the South Central states, and under the Peebles name throughout the New England, Mid-Atlantic, Southeastern, and Midwestern states. Corporate offices are in Houston, TX. Visit www.stagestores.com for details.
About Spur Digital:
Spur Digital is a full-service provider of interactive marketing services and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include strategic planning, search engine marketing, e-mail marketing, online advertising, web analytics and ROI measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank, the Houston Museum of Natural Science, Houston Chronicle and Camden Property Trust to name a few. See www.spurdigital.com for more information.