Spur Digital Creates Spam Resource Section to Web site in an effort to help companies and consumers better understand the issues and what actions to
Spam is becoming a problem for consumers and marketers alike. For consumers, Spam is a nuisance that doesn’t seem to go away (and is not likely to in the near future). For marketers, the backlash against Spam makes it harder to deliver your message to your customers. If not addressed, the adverse impact can be substantial.
These days, companies are increasingly relying on email to communicate news and announcements, promote special offers and build their brand. The problem is that for more and more companies, email marketing is becoming more of a liability than an asset. What’s worse is that most do not know it.
While most executives are aware of backlash against spam, few make a concerted effort to make sure their company is protecting itself, both legally and business-wise. Instead, they proceed with poorly-planned email campaigns that at best have mediocre results, and at worst may upset customers, erode their brand or cause the company to incur legal risk.
If business executives are not concerned about upsetting customers, being blacklisted or breaking the new spam law, they soon will be. As the national backlash against spammers grows and lawmakers try to fix the problem through legislation, email can become more of a liability than an asset. Companies need to address the issue sooner (vs. later) to avoid costly mistakes that will increase the business and legal risks they face.
As a full-service email marketing solution provider, Spur Digital is dedicated to helping clients manage this problem and mitigate risk of email marketing. Since our founding, we have helped numerous clients ensure that their email marketing program remains a business asset, not a liability.