Spur Digital Continues Growth Trajectory in 2005, Adding BHC Marketing to its Client Roster
For Immediate Release
For More Information Contact
Clint Woods 713.627.2223
HOUSTON --(November 21, 2005)-- Spur Digital, a Houston-based provider of online marketing solutions, announced today the launch of an integrated online marketing campaign for its new client BHC Marketing. As one of the country’s leading wholesale marketers of annuities and related financial products, BHC Marketing turned to Spur Digital to develop and implement an online marketing strategy to promote its new consumer-oriented site www.TheRetirementPros.com. Through the new site, BHC seeks to reach consumers that are planning for retirement. BHC’s mission is to help customers retire smart. BHC chose Spur Digital to help them drive traffic to its site in an efficient and measurable way.
“The Web has become a critical channel for reaching consumers that are seeking to learn more about retirement. We’re pleased to work with a market leader that provides a valuable service to a rapidly growing market – retirees.” said Steve Latham, CEO of Spur Digital. “Clients are increasingly relying on us to help them fully leverage the Web as a means for growing their business. BHC will become a great case study on how it should be done.”
Based on proven online marketing strategies, Spur Digital developed and has implemented a strategic online marketing campaign to attract visitors to www.TheRetirementPros.com through a variety of online outlets including search engines, permission-based email lists and banner ads on financial and retirement-oriented Web sites. Spur then tracks and optimizes conversion rates to maximize brand awareness, generate leads, and enhance customer communications.
“Spur Digital has differentiated BHC Marketing as the online leader in our space and I believe we’re light-years ahead of our competitors,” said Shelby Smith, Ph.D., COO and SVP of BHC Marketing. “While we’ve only recently launched the campaign, we’re already seeing significant results and we’re looking forward to 2006 being a breakthrough year for growth in sales, market share and brand awareness. Our experience with Spur Digital has been superb.”
About Spur Digital
Spur Digital is a full-service Houston-based Interactive Agency. Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include search engine marketing, email marketing, online advertising and web analytics and Web ROI Measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.
About BHC Marketing
www.TheRetirementPros.com is a resource-rich Web site for information on retirement planning and investing. It was launched in 2005 by BHC Marketing, an independent national insurance marketing organization headquartered in The Woodlands, Texas. BHC’s top-ranked portfolio of Annuities, Life, and Long-Term Care is carefully selected to meet the needs of the most discerning producers and their clients. BHC Marketing is one of the largest & most dynamic marketing organizations in the industry. They have been serving producers since 1988. Additional information can be found at www.bhcmarketing.com.