Spur Digital CEO to Speak at National Art Marketing Project

For Immediate Release
For More Information Contact
Clint Woods 713.627.2223

Houston , Texas – April 22, 2005. Steve Latham, founder and CEO of Spur Digital, will be presenting best practices and tactics for online marketing at the National Arts Marketing Program’s (NAMP) upcoming spring workshop series. Also presenting on the topic of on the topic of using Brand-centric email marketing will be Rob Camper, Principal and Creative Director for Times Infinity.

Through a partnership of the Mayor’s Office and the Cultural Council of Houston/Harris County, the National Arts Marketing Project of the Arts & Business Council, Inc. sponsored by American Express provides a series of workshops in the spring and fall for Houston-area arts organizations seeking innovative and cost-effective ways to boost their marketing efforts.

Entitled “Brand-Centric Web Marketing 101”, Latham and Camper will present two critical sides of the equation for utilizing online channels to maximize marketing dollars and increase Brand equity. Rob will discuss Brand Discipline while Steve will present best practices and leading tactics for planning and managing effective online marketing campaigns.

”We are seeking to educate both marketers and non-marketers on how to utilize the Internet to cost-effectively attract and engage customers and build their brand”, said Latham.

The date of the workshop is June 14th, 2005 and will take place at Duke Energy (5400 Westheimer). The registration fee is only $15. To learn more visit the NAMP web site.

About Spur Digital
Spur Digital is a full-service Interactive Agency based in Houston , Texas . Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include search engine marketing, email marketing, online advertising and web analytics and Web ROI Measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.