Spur Digital CEO To Be A Featured Presenter At Upcoming HiMA Workshop
HOUSTON, TEXAS --(March 30, 2006)-- Spur Digital CEO Steve Latham will present a search engine marketing case study to attendees at the Search Engine Marketing workshop presented by the Houston Interactive Marketing Association (HiMA) on Thursday, April 6, 2006. The event begins at 7:30 a.m. at the Houston Technology Center (410 Pierce St.) and features four search engine marketing success stories from some of Houston’s finest interactive firms.
Spur Digital was recently selected to present at the workshop after answering a community-wide call for submissions. Spur Digital’s direct response case study on The Lasik Vision Institute (LVI) was previously recognized with a 2005 Crystal Award by the American Marketing Association.
After relying on traditional media to generate leads, LVI tabbed Spur Digital to develop and implement an online marketing strategy to promote Lasik surgery to new audiences online through search engine advertising. Spur Digital’s focus on results helped LVI realize a return on investment of nearly 2000%.
“The Web has become a very important channel for consumers seeking to learn more about health care and vision correction.” said Latham. “Clients like LVI are increasingly relying on us to help them fully leverage the Web as a means for growing their business.”
Registration to HiMA’s event is available through www.HoustonIMA.org.
About Spur Digital
Spur Digital is a full-service Houston-based Interactive Agency. Spur Digital helps clients leverage the Web to grow their business by developing, implementing and managing online marketing solutions that include web strategies, media planning, campaign management, ROI measurement, optimization, web analytics, search engine marketing and email marketing. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Amegy Bank of Texas, Texas Industries, Camden Realty, Pro-Mark Drum Sticks, and the Houston Museum of Natural Science, to name a few. Additional information can be found at www.spurdigital.com.
About HiMA
The Houston Interactive Marketing Association (HiMA) is Houston ’s advocate for interactive marketing. Founded by leaders from Houston-based agencies and corporate marketers, HiMA is dedicated to increasing awareness, education and utilization of interactive marketing in the Greater Houston area. HiMA was founded in 2005 as a non-profit Texas Corporation 501(c)(6). For more information visit www.HoustonIMA.org