Leveraging the Web to Grow Your Business Part One in a Series: Attracting Prospects

These days, just about every company has a Web presence. Most companies have pursued some type of e-business initiative, seeking to sell or market their products and services, to better communicate with customers or to streamline processes and enhance the way they do business. Despite the enormous investment companies have made in the Internet, only a small percentage approach their Web presence as a strategic asset for growing their business. This is evidenced by the fact that a relatively small number of companies have quantifiable e-business objectives, a well-defined plan for achieving those objectives and metrics for measuring success.