HOUSTON TECHNOLOGY CENTER ROLLS OUT NEW ONLINE AD PROGRAM - Southwest Airlines, FedEx Kinko’s and Amegy Bank First to Sign Up
Houston (June 12, 2006) – The Houston Technology Center, a business accelerator and the largest technology incubator in Texas, is offering a new online advertising program on its web site www.houstontech.org, designed for companies seeking to reach entrepreneurs, small businesses and professional service firms in the greater Houston area.
“We came up with the idea to launch this program with our agency Spur Digital,” said Paul Frison, HTC president and CEO. “There is a shortage of quality Web sites in this market that offer significant reach to targeted audiences.”
While inaugural advertisers include FedEx Kinko’s, Amegy Bank and Southwest Airlines, HTC is offering online advertising space at competitive rates in order to make it available to small- and mid-sized companies with ads starting at $1,000.
"Amegy Bank supports HTC’s new online advertising initiative,” said Scott Fuller, senior vice president of corporate marketing, Amegy Bank of Texas. ”We are excited about this new and unique opportunity to build our brand cost effectively among one of our most important audiences.”
“The Houston Technology Center Web site is an important online destination for technology entrepreneurs and professional service firms in the greater Houston area,” said Steve Latham, founder and CEO of Spur Digital. “We’re very pleased to partner with HTC to deliver value to its online audiences, and to provide this service to advertisers seeking to reach entrepreneurs and small businesses.”
About Houston Technology Center
Houston Technology Center (HTC) is a business accelerator that assists Houston-based emerging technology companies within several key sectors: Energy, Information Technology, Life Sciences, Nanotechnology and NASA-originated technologies. See www.houstontech.org for more information.
About Spur Digital
Spur Digital is an online marketing solution provider. Spur Digital provides online marketing strategies and managed web marketing services including Web Strategy Development, Campaign Planning, Search Engine Marketing, Email Marketing, Web Analytics and Web Advertising. Based in Houston, Texas, Spur Digital helps clients develop and implement web strategies to grow their business.