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Search Engine Advertising

Spur Digital offers a full-service approach to search engine advertising for both offline and online vendors. By planning, implementing and managing search engine advertising campaigns, Spur helps clients maximize ROI by generating leads and building brand awareness in a profitable and measurable way. Through targeted placement of Pay-Per-Click (PPC) Search Advertisements, Spur helps clients leverage the web to grow their business.

Spur Digital's search engine advertising solution includes:

Campaign Planning

Spur starts by developing a media plan for the search advertising campaign. Spur determines which products or services to advertise, how to advertise them, and how to convert visitors into prospects or customers.

Conducting research and analysis to develop a budget and select the best search terms to purchase as search Ads

Creating the Campaign

Spur develops copy and call to action for each Search Ad. Spur then creates the campaigns and sets up the bidding process for Search Ads.

Spur also creates landing pages, calls to action and submission forms to capture leads and/or drive sales. Each landing page will include an incentive to take action and a submission form that is tied to a database for capturing leads.

Tracking and Reporting

Spur tracks response rates and marketing metrics to determine the cost and value of each lead. Results are delivered in graphical reports with a focus on those metrics that impact profitability the most:

• Ad-serve rate
• Click-through rate
• Conversion rate for purchases or submissions
• Cost of each Ad
• Expected Value of each Ad

ROI Analysis

After Determining the cost and value of each lead, Spur calculates Return On Investment (ROI) for each Search Ad. These results are then used to analyze profitability of each Ad and the campaign as a whole.

Learn more about Optimizing ROI

Bid Management

Based on the ROI from each Ad, Spur will modify search term bidding to maximize profitability from the search advertising campaign.