Web Marketing Strategy
While most companies realize the need for a cohesive web marketing strategy, few have develop a strategic plan that lays out quantifiable objectives, tactics and a system for tracking and measuring results. Those that do have defined objectives (e.g. leads or sales) often lack the ability to measure the web's strategic impact on the company. While some can measure leads and sales, few can measure ROI and tie it back to the source of the lead.
Without specific objectives, a roadmap for achieving them, or metrics for measuring success, it's hard to determine how well (or poorly) you're utilizing the web to grow your business.
More importantly, you have no way of knowing how you can further leverage the web and what you should expect in the way of tangible business results. This is where we can help.
View a sample of the Strategic Planning Framework:
The Solution
Spur helps customers bridge this gap through the delivery of Managed Web Marketing Services that start with a strategy tailored for each unique customer. Technology is an enabler, not a solution. The true solution starts with a plan.
Our goal is to help you maximize the return on investment on your current web infrastructure, systems and people, with a focus on measuring and quantifying the value created by your e-business initiatives.
We do this by understanding your market, your business and your customers, analyzing your current e-business activities, and developing a detailed strategy for achieving and measuring powerful results.
Our Methodology
Methodology is key for any consulting project. The methodology provides the guidance and principles for gathering information, developing insights and crafting a strategic roadmap in an efficient but thorough manner.
Our methodology ties each client’s overall business objectives to their web initiatives, enabling them to generate measurable, quantifiable results. The deliverable (a strategic web marketing plan) serves as the blueprint for our clients’ online business practices.
By quantifying the opportunities (leads, sales, customer service, etc.) as well as the expected costs and resource requirements, we can provide a roadmap for leveraging the web to drive sales, improve customer loyalty and enhance productivity. We can also quantify the expected ROI and enable customers to measure success in achieving it.
We can do this in a way that most cannot. Our multi-disciplinary expertise combined with a proven track record in Strategy, Business Planning, Marketing, Web Technology, Finance, and Product Management enables us to achieve these goals effectively and efficiently.
By serving as an extension of our clients’ own Sales, Marketing and Infrastructure groups, we supplement their resources and allow them to focus on their core business activities.
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