Email Marketing Services
Strategic Planning. Spur Digital creates tailored email marketing strategies to help clients maximize value and minimize risk of email marketing campaigns. Our proprietary strategic framework includes the objectives, tactics, technical requirements, business requirements, expected results and metrics for measuring the success of your e-mail campaigns.
Email Template Design and Development. Spur Digital can also design and develop a template for your campaigns.
List Management. With the recent passing of the CAN SPAM ACT 2003, companies who wish to conduct email marketing campaigns in the form of email newsletters or any other form of mass email communication are almost sure to experience problems without third-party list management. This is because third-party list management companies require that emails be opt-in or double opt-in and ensure that companies comply with other legal and ethical email marketing practices. This is crucial to prevent law suits and just as importantly, negative effects on your companies brand and image.
In addition to compliance with legal and ethical practices, Spur Digital enables clients to offload the hassle of managing permission-based email lists, including the timely handling of requests to subscribe and unsubscribe. If needed, we can help you create one from scratch through ethical but innovative tactics to build your mail list. Spur Digital also helps clients transition from opt-out to Affirmative Consent or "opt-in" programs.
Email Campaign Management. Spur Digital helps clients plan and execute innovative email marketing strategies to generate leads and sales, build their brand and improve customer loyalty. After developing the strategy, we create and send personalized email marketing messages to your subscribers. We use multi-part emails so those that can view HTML will receive brand-enhancing HTML messages and others will receive plain text. By utilizing our expertise, based on recognized best practices, we'll help you generate maximum results from each campaign.
Email Tracking and Reporting. With each campaign, Spur Digital tracks results and generates graphical reports to measure effectiveness. Our custom reports show how many messages were delivered, read, forwarded, bounced backed, unsubscribed to, and responded to. We also track which recipients responded to each message so you can identify qualified prospects.
Click here to see a sample report
With this information, we help clients make informed decisions on how to move forward more efficiently and with greater productivity.