Tyrell, Inc. engaged Spur Digital as their online agency to oversee the management of their website and online marketing efforts. Spur launched and continues to manage Tyrell’s search marketing campaigns and assists in driving upwards of 40,000 visitors per month through search engine optimization, to www.myzeno.com. Spur Digital also produces a monthly newsletter sent to opted-in consumers, creating an open channel for consumers to engage with Tyrell. Special articles, tips and surveys are incorporated into the newsletter giving consumers a way to interact directly with Tyrell. In June 2006, Tyrell launched its own online store to sell their product, Zeno, directly to customers. In turn, Spur Digital rolled out a complete online media campaign, incorporating targeted banner ads across the web in health and beauty, style and celebrity news outlets.
Email Campaigns
MyZeno Update August 2006
MyZeno
Update June 2006
Website Features
Product Page Flash Animation
Flash Banner Ads - Concept 1
Flash
Banner (728x90)
Flash Banner (300 x 250)
Flash Banner (160 x 600)
Flash Banner Ads - Concept 2
Flash Banner (160 x 600)
Flash Banner (300 x 250)
Flash Banner (430 x 600)