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Global Custom Commerce set out to make NoBrainerBlinds.com, their original online store share the same success as one of their other sites, Blinds.com, the top selling blinds store on the web. Not having been redesigned since its original launch ten years ago, Spur Digital was tasked with giving the site a creative refresh. Spur Digital created a new color scheme, logo, information architecture and site design that reflected the site’s “No Brainer” approach to purchasing and installing blinds. The design’s goal was to convey that buying blinds online is much easier than one would think while maintaining the visitor’s trust and site’s credibility.
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