In an effort to promote attendance to The Houston Museum of Natural Science’s Imperial Rome exhibit, Spur Digital created an educational microsite where visitors could get a glimpse of daily life, emperors, and religion in ancient Rome. Visitors could enter the “When In Rome Giveaway” and increase their chances of winning by “telling the mob” (their friends). Spur Digital enhanced the visitor experience by utilizing video clips and flash elements throughout the site. Flash banners placed on geo-targeted sites and dedicated emails were used to bring traffic to the site.
Micro-Site
Micro-site
Email Campaigns
The When In Rome Giveaway
Flash Banner Ads - Concept 1
Flash
Banner (160 x 600)
Flash
Banner (300 x 250)
Flash
Banner (728 x 90)
Flash Banner Ads - Concept 2
Flash Banner (160 x 600)
Flash
Banner (300 x 250)
Flash
Banner (500 x 60)
Flash
Banner (728 x 90)