Spur Digital joined forces with The Houston Museum of Natural Science to design a campaign that highlighted the summer exhibit, Mixers, Elixirs, and IMAX. The campaign included weekly email newsletters and strategically placed web banner ads. To successfully reach the main demographic, adults in their mid-twenties to mid-thirties living in and around Houston, Spur’s Media Department decided to maximize exposure on web sites that had entertainment subsections frequented by Houston locals. To date, the online campaign for Mixers, Elixirs, and IMAX has resulted in an impressive 9 million impressions, 12 thousand visits, and 4 thousand contest entries.
Micro-Site
Micro-site
Email Campaigns
NetIP E-mail
TechNite E-mail
Flash Banner Ads
Flash
Banner (300 x 250)
Flash Banner (160 x 600)