The Houston Museum of Natural Science's Frogs! A Chorus of Colors exhibit proved to be incredibly engaging for audiences. Spur Digital built an online campaign complete with a microsite that added viral appeal to the site. Project Frogway enabled people to dress a frog and send to their friends, further increasing exposure of the site. In addition, the Frog Cam, web banner ads, the Toadally Awesome Giveaway, and monthly dedicated emails, added to the campaign's success.
Micro-Site
Micro-site
Interactive Feature with Project Frogway
Email Campaigns
Toadally Awesome Giveaway
Flash Banner Ads - Concept 1
Flash
Banner (300 x 250)
Flash Banner (160 x 600)
Flash
Banner (728 x 90)
Flash
Banner (120 x 90)
Flash Banner Ads - Concept 2
Flash
Banner (120 x 90)
Flash Banner (160 x 600)
Flash
Banner (300 x 250)
Flash
Banner (728 x 90)