The Houston Museum of Natural Science commissioned Spur Digital to execute an online campaign for Dinosaurs: Ancient Fossils, New Discoveries that involved, but was not limited to, email sends, newsletter, banner ads, and online promotions. The goal we achieved was to drive traffic to www.hmns.org and acquire new audiences and customers, measured by the number of visitors that submitted information and purchased tickets online; and to build awareness and strengthen the museum’s reputation for providing innovative attractions of value to the Houston community. By the end of the online campaign, Dinosaurs: Ancient Fossils, New Discoveries had received 13 million impressions and 19 thousand visits.
Micro-Site
Micro-Site
Email Campaigns
Contest Winners Email
Tell-a-Friend E-mail
Flash Banner Ads
Flash Banner
(728x90)
Flash Banner (300 x 250)
Flash Banner (160 x 600)