FedEx Kinko’s commissioned Spur Digital to help distribute their newly developed software, File, Print FedEx Kinko’s via the web. Spur planned, implemented, managed and optimized an integrated online marketing campaign to help FedEx Kinko’s drive traffic to the site and acquire new customers. Spur identified and negotiated with over one hundred media outlets in search of online placements that would allow Spur to cost-effectively drive downloads of the product. The primary target audience included mobile professionals, small office and home office professionals. The campaign was promoted through search engines, banner ads, third-party emails and ad networks and generated a substantial increase in new customers and list subscriptions that will be used for subsequent marketing efforts.
Email Campaigns
Business Travel
Small Office / Home Office
Printing and Shipping
Flash Banner Ads
Flash
Banner (728x90)
Flash Banner (300 x 250)
Flash Banner (160 x 600)