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Camden Property Trust enlisted Spur Digital to develop an interactive micro-site to support the marketing and promotion of the Camden Monument Place community and John Fisher’s horse sculpture. John Fisher was commissioned by Camden to create a sculpture to add a touch of luxury and distinction to the community, while also emphasizing the site’s historic significance and and supporting Fairfax County’s public art initiative. Therefore, Spur designed the site around John Fisher’s sculpting progress. Photos were posted weekly so visitors could actually see the sculpture emerge from a huge block of marble to a monumental work of art.
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