Online Marketing Case Studies
Spur Digital delivers web marketing solutions to help clients leverage the Web and grow their business. Below are some case studies that illustrate how Spur consistently delivers tangible results for its clients.
Interactive Case Study: Measuring Engagement for MyZeno.com
The Challenge
Tyrell, Inc. manufactures the award-winning “Zeno” skin clearing device, a revolutionary instrument that uses heat to kill bacteria that causes pimples. Zeno is sold online at www.myzeno.com and marketed through multiple channels including thousands of physicians and retailers such as Nordstrom and Walgreens. Like many innovative products, Zeno has generated significant awareness, appearing on Good Morning America, Today and the Tyra Banks show.
Read more about the Tyrell Interactive Case Study
Project Frogway Interactive Feature
The Challenge
Houston Museum of Natural Science (HMNS) is one of the nation’s most third most trafficked heavily attended museums and is a centerpiece of Houston’s Museum District. To keep up-to-date with the growth of online marketing, HMNS was lookinghired its online agency Spur Digital to design, market and manage for a web-based campaign that would promote its world-class exhibit, Frogs: A Chorus of Colors.
Read more about the Project Frogway Interactive Feature
The Challenge
When Tyrell Inc., the maker of Zeno, the award-winning, acne treatment device, re-launched www.MyZeno.com, it realized online advertising would be needed to drive traffic to its Web site. Tyrell enlisted Spur Digital to plan and execute an interactive media campaign to build brand awareness and drive potential customers to its site.
Read more about Zeno's Rich Media Campaign
The Challenge
In 2006, The Houston Museum of Natural Science had the opportunity to exhibit the highly acclaimed attraction, Gunther Von Hagen’ Body Worlds 3. To create a buzz and drive attendance to the exhibit, the Museum enlisted Spur Digital to create an interactive microsite.
The Challenge
H-E-B is known for their commitment to providing Texas families with fresh produce and quality meat at low prices. In the summer of 2006, H-E-B extended its commitment to families by launching an online pharmacy. H-E-B commissioned Spur Digital to promote its new Web-based pharmacy, highlighting the online prescription refill capability
The Challenge
In 2006, San Jacinto College sought to increase class enrollment and leverage the web to connect with potential college students in the Houston area. San Jacinto partnered with Spur Digital to plan and manage a cost effective online recruitment campaign.
Read more about San Jacinto College
The Challenge
Pro-Mark is the world's leading manufacturer of drumsticks, mallets, and percussion products with a loyal fan base consisting of multiple audiences. Seeking to better meet the needs of each audience with its monthly newsletter, Pro-Mark challenged Spur Digital to develop and implement a strategy to improve quality, relevance and perceived value of its electronic newsletter.
The Challenge
BHC Marketing, a leading marketer of annuity insurance products, initially launched RetirementPros.com as an educational website to attract people planning for retirement and to generate leads for its products. However, when the level of response did not measure up to its expectations, BHC sought the strategic expertise of Spur Digital to create a new branded website that would increase brand awareness and more effectively turn site visitors into potential customers.
Read more about TheRetirementPros.com
The Challenge
Tyrell, Inc. is the Houston-based maker of the award-winning “Zeno” skin clearing device, a revolutionary instrument that uses heat to kill bacteria that causes pimples. Recognizing that the Web is critical for marketing a new and innovative product, Tyrell turned to Spur Digital to lead the effort of optimizing the use of the Web to market and sell this blockbuster consumer product. Spur’s challenge was to measure and analyze visitor behavior as a means to understanding consumer preferences and optimizing brand engagement.
Houston Museum of Natural Science
Lord of The Rings Trilogy Exhibition
Summer 2005
The Challenge
The Houston Museum of Natural Science (HMNS) was one of three U.S. venues to showcase the world-famous Exhibition for The Lord of the Rings Motion Picture Trilogy. While the Exhibit was expected to generate a great deal of interest among its fans, HMNS realized that the target audience for the Exhibit did not overlap with HMNS’ core audiences. The success of the exhibition would thus rest largely how well it was marketed.
Read more about the Lord of The Rings Trilogy
The Lasik Vision Institute
Search Engine Advertising Campaign
The Challenge
Historically, The Lasik Vision Institute (“LVI”) – a national provider of Lasik surgery – has had good results generating qualified surgery candidates. Traditional print advertising has historically yielded leads at a cost of $200 per lead. Seeking other cost-effective advertising avenues, LVI turned to Spur Digital to increase lead generation through search engine advertising.
Read more about The Lasik Vision Institute
Southwest Airlines
Online Partner Marketing Campaign
The Challenge
Like most companies, Southwest Airlines is constantly seeking for new ways to reach new customers. In this case, the company was seeking to promote business travel in specific cities. While Southwest has a large list of subscribers to its weekly “click-n-save” newsletter, the company was interested in reaching new customers in a cost-effective and measurable way. Spur Digital addressed this opportunity by planning and implementing an innovative web-based partner marketing campaign in 2004.
Read more about Southwest Airlines
Amegy Bank
B2B Email Marketing Campaign
The Challenge
Amegy Bank is a leading Texas bank with more than $7 billion in assets and 250,000 customers. Like most banks, Amegy Bank is continually seeking to deeper customer relationships through effective communication and cross-selling efforts. To effectively compete against national banks with much larger budgets, Amegy Bank is constantly seeking new ways to leverage technology and the Internet to reach and serve its customers. When the bank’s Treasury Management group was preparing to launch its Web Lockbox product, it turned to Spur Digital for help.
Amegy Bank
B2C Email Marketing Campaign
The Challenge
Amegy Bank is a leading Texas bank with more than $7 billion in assets and 250,000 customers. A technology innovator, Amegy Bank is continually seeking to add value and enhance customer relationships through products and services that make their customers more efficient. As a result, Amegy Bank set out to increase the number of customers using its online billpay service.
Email can be a great asset to those companies that follow best practices and adhere to legal requirements for responsible opt-in email marketing. When Southwest Bank of Texas was looking for a partner to help them effectively announce their free billpay service in an efficient, appropriate and profitable manner, they turned to Spur Digital.